The Park Hotels

The Park Hotels

How do you differentiate a set of Park Hotels when there are abundant Park something hotels existing – Park valley, Mountain Park, Par view etc?

The concept was to make the Park Hotels- “The” Park Hotels. The play up was on the word ‘The’ entitling these hotels to be more unique and of a higher ground compared to the others that were out there. This concept also beautifully extended to various touch points in the hotel.

Client: Apeejay Surrendra Group – part of portfolio while working at Landor Associates   I   Services: Brand Concept

 

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