How do you differentiate a set of Park Hotels when there are abundant Park something hotels existing – Park valley, Mountain Park, Par view etc?
The concept was to make the Park Hotels- “The” Park Hotels. The play up was on the word ‘The’ entitling these hotels to be more unique and of a higher ground compared to the others that were out there. This concept also beautifully extended to various touch points in the hotel.
Client: Apeejay Surrendra Group – part of portfolio while working at Landor Associates I Services: Brand Concept