The Mahindra brand went through a complete rebranding exercise and the ethos of ‘Rise’ came into being. After, the task at hand was to define the brand architecture for the multiple businesses under the umbrella Mahindra brand.
The dated identity had to be transformed into something new age but keeping in mind the large spectrum of businesses – from auto to holidays. The graphic device named the Ridge was derived to visually represent the ‘Rise’ ideology. All the solved pieces then came together to form a revamped look and feel system for the brand.
Client: Mahindra – part of portfolio while working at Landor Associates I Services: Corporate Identity and Look+ Feel system.