John Keells Holdings PLC is Sri Lanka’s largest listed conglomerate with its presence felt in virtually every major sphere of the economy. John Keells Properties is their real estate arm that set out to define their brand that essentially their requirements.
In-depth research and stakeholder interviews helped arrive at the differentiation and positioning platform for the brand – ‘Incubating new worlds’ which essentially translated as creating innovative property spaces that enhance the quality of life for millions.
Translating the strategy into a design language began with discovering and mapping associations around the word ‘incubation’. A few key words like thrive, nourish, develop, nurture and build emerged that as visual analogy cued to a beehive.
Client: John Keells Holdings—portfolio while consulting with Landor Associates I Services: Brand Identity System