Taj Hotels

Taj Hotels

The Taj Hotels Resorts and Palaces’ luxury properties look and feel was divided into 5 sections – corporate, city, resort and spa, safari and residences.

A new look and feel system anchored around the peacock feather was crafted and used intelligently with minor variations across all the 5 sections mentioned above.

The new look was then cascaded onto multiple collaterals and touch points in the hotel, starting from the in-room amenities to the signage.  A very comprehensive and robust system allowed for a beautiful and elite experience for the Taj guests.

Client: Taj Group – part of portfolio while working at Landor Associates   I   Services: Look and Feel system

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