Mrinalini Harchandrai is a content strategist, copywriter and creative writer. She has worked for seven years in Indian magazine publishing. Thereafter, over the past decade, her work as a copywriter has included the communications for established and upcoming brands, and her creative work has been published in several reputed journals. Projects have included anything from brand naming and website copy to writing a biography and creating content for a product museum. She is also visiting faculty for copywriting at design communication college Ecole Intuit.Lab in Mumbai. As a wordsmith, she is dedicated to helping individuals and companies find their best expression to reach their potential and goals.
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